You’re doing the work. Leads are coming in. But revenue remains stubbornly stagnant, and your growth feels more chaotic than strategic. You’re spending more, but not earning more.
Sound familiar?
This is the tell-tale sign of a leaky marketing funnel. You’re pouring time and money into the top, but flaws in your system are causing potential customers to drop out before they ever buy. The problem isn’t doing more; it’s fixing the one thing that matters most.
This guide will teach you how to run a rapid growth diagnostic, a systematic process to pinpoint the single biggest bottleneck killing your growth and give you a clear plan to fix it.
What is a Growth Diagnostic?
A growth diagnostic is not another analytics report. It’s a focused, actionable assessment designed to answer one critical question: “Where is the biggest bottleneck in my marketing and sales funnel right now?”
It moves you from guessing to knowing, replacing overwhelming data with a single, prioritized insight. Think of it as a doctor’s check-up for your business growth; it identifies the specific ailment so you can apply the right cure, rather than just treating the symptoms.
The 3-Pillar Framework for Your Marketing Funnel Analysis
Every customer journey can be broken down into three core stages. Your bottleneck (and your highest-impact opportunity) lies in one of them.
Pillar 1: Awareness – “Can your ideal customers find you?”
- The Leak: You’re not attracting enough of the right people.
- Diagnostic Questions:
- Is our website traffic growing month-over-month?
- What is our primary source of high-intent leads? (e.g., organic search, paid ads, referrals)
- Are we creating content that addresses our audience’s top-of-funnel problems?
Pillar 2: Conversion – “Do they act when they do?”
- The Leak: People visit but don’t convert into leads or customers.
- Diagnostic Questions:
- What is our website conversion rate? (Aim for 2-5%+; below 2% indicates a problem).
- Are our landing pages clear, compelling, and focused on a single offer?
- Is the path from ad to landing page to form seamless and relevant?
Pillar 3: Retention – “Do they stay and buy again?”
- The Leak: You’re acquiring customers but failing to keep them or maximize their value.
- Diagnostic Questions:
- What is our customer churn rate?
- What is our customer lifetime value (LTV)?
- Do we have systems for onboarding, nurture sequences, and upselling?
How to Run Your Rapid Diagnostic: A 4-Step Process
Running a marketing bottleneck analysis doesn’t need to take months. You can identify your biggest leak in an afternoon.
- Gather Your Data: Log into your analytics (Google Analytics), CRM (HubSpot, Salesforce), and ad platforms (Google Ads, Meta). Pull reports for the last 90 days.
- Map Your Funnel: Document every step a prospect takes, from first touch to becoming a paying customer. Assign metrics (visitors, leads, opportunities, customers) to each stage.
- Calculate Conversion Rates: Find the percentage of people that move from one stage to the next (e.g., Visitor-to-Lead rate, Lead-to-Customer rate). The stage with the lowest percentage is your primary bottleneck.
- Hypothesize & Prioritize: Based on the weak point, brainstorm why the leak is happening. Is your messaging off? Is the price wrong? Is the user experience confusing? Prioritize the #1 issue to fix.
The Limits of a DIY Diagnostic and Your Solution
This framework gives you a starting point, but a true growth diagnostic tool provides the structure to make it fast and foolproof. Without it, you might:
- Get lost in vanity metrics that don’t impact revenue.
- Struggle to pinpoint the exact cause of a leak.
- Waste time analysing instead of taking action.
What if you had a scored system that did the heavy lifting for you?
⚡️ Stop Guessing. Start Fixing. Find Your Fatal Flaw in 30 Minutes.
You don’t need another overwhelming report. You need a clear, actionable answer.
The Rapid Growth Diagnostic is a data-driven scorecard designed to give you exactly that. It’s your shortcut to scalable, sustainable revenue.
In less time than a meeting, you will:
- Diagnose your weakest pillar with a simple, scored assessment.
- Get a prioritised action plan tailored to your specific bottleneck—no jargon, no fluff.
- Focus your team and budget on what will actually drive growth.
👉 Discover the Rapid Growth Diagnostic & Find Your Leak
Growth Diagnostic FAQ
Q: What is a growth diagnostic?
A: It’s a focused assessment designed to quickly identify the single biggest bottleneck in your marketing and sales funnel. It provides a prioritized action plan to fix that specific issue, moving you from guesswork to targeted action.
Q: How long does the rapid diagnostic take?
A: The diagnostic itself is designed to be completed in about 30 minutes. It’s a series of scored questions that quickly reveal the weakest point in your funnel without requiring deep data analysis.
Q: What do I get after the diagnostic?
A: You receive a customized report that scores your performance across the three key pillars (Awareness, Conversion, Retention), clearly identifies your primary bottleneck, and provides a straightforward action plan with immediate next steps to start fixing the leak.