How do you create a brand positioning strategy to drive acquisition and profit?

Challenge

Solterbeck Events was going through a significant transformation, including a full brand refresh (new name, logo and style guideline).

Solutions:

I helped them with rolling the new ‘Solterbeck’ out as well as getting the staff onboard:

• • Completion of a competitor analysis
  • Development of a marketing strategy, including the new company positioning and statement (along with the refreshed branding), creating value with a USP
  • Implementation of the brand refresh (including new website, SEO and social media strategies, blog posts, development of new collateral and update of existing ones).
  • Creation of the integrated communications solution, a new service that offers time and cost efficiency to clients
  • Build the marketing department within the company, with an in-house marketing team rather than outsourcing
  • Delivery of a workshop to educate the staff about the integrated communications service

Key results:

Creating the new service ‘Integrated Communications’ along with building an in-house team resulted to a 42% departmental profit year-end. This solution also strengthen the point of differentiation from the competition.