How do you renew employee engagement and motivate to perform?

Challenge

My client organises 3 annual incentive programs, rewards being trips to international destinations. They wanted to renew and refresh their sales staff motivation to to elevate their performance.

Solutions:

• Creation of a dedicated identity design for each incentive, to bring the programs to life
• Development of a 12-month plan, matching the duration of the incentive program
• Launch activities to build engagement (including environmental and hype reel videos)
• Design & implementation of innovative multi-channel campaigns, to motivate during the qualification period (incl. dedicated website, video game, interactive articles, animated Edms, SMS)
• Communications to qualifiers, to amplify the excitement (including sustainable travel packs, gifts)
• Development of onsite communications, to strengthen the experience (incl. dedicated app, branded items and presenter templates)
• Post-event communications, to extend enthusiasm and create a sense of FOMO (including videos, photo-gallery websites, surveys).
  

Key results:

These actions resulted to a lifted motivation, before, during and after the events. Engagement increased, with +30% edms open rate and +20% click rate. The overall client satisfaction was higher than previous years.