How do you recover from shifting market and slower demand?

Challenge

Everthought faced major setbacks during COVID, especially with the closure of international borders, which heavily impacted enrolments from overseas students. With a shifting market and slowed demand, the business needed to recover lead flow, boost enrolments, and rebuild visibility among both domestic tradies and international prospects.

Solutions

I helped Everthought to refresh their digital presence, optimise performance channels, and implement the tools needed to track and scale results.

Key actions included:

• Website relaunch: launched a new website with a fresh domain, improved UX and SEO, resulting in a 15% lift in overall traffic and +21% increase in organic leads YoY, along with an 80.9% boost in site conversion rates (from 15.2% to 27.5%).
• Tech implementation: rolled out Dynamics 365and built PowerBI dashboards to track marketing and sales performance in real time, enabling data-backed decision-making.
• Ad campaign optimisation: reviewed and restructured digital ad campaigns, increasing ROAS by 29% (from 2.4 to 3.1) through targeted paid search and paid social.
• Conversion & enrolments: improved lead-to-sale conversion rates from 8.9% to 14.93%, a 68% uplift, contributing to a 23% increase in enrolments year over year.

Key results

By combining a stronger digital foundation with better tools and more strategic ad spend, Everthought achieved a measurable step-change in performance:

• +21% organic lead growth, +23% YoY enrolments, +29% return on ad spend (ROAS)
• +68% increase in conversion rate (lead to sale),
• Clearer data visibility through PowerBI + D365 integration,
• Long-term digital infrastructure to support future growth