Marketing strategy for business growth
How do you grow a startup and drive sales?
Client profile:Delegate Connect | Industry: Technology – Virtual events | Location: Melbourne | Project date: 2020 | Target audience: International associations and medical societies
Challenge
This startup wanted to create brand awareness and
lead generation to capitalise on the rapid growth they experienced during the COVID-19 crisis.
Solutions
- Conduction of a business assessment and analysis
- Definition of measurable goals
- Development of the marketing strategy with definition of the company’s USP, positioning and core message
- Creation of a new visual identity and implementation across all channels
- Build of a one-year plan and allocated budget
- Complete website refresh (based on the new marketing strategy)
- Implementation of the plan, including: collateral creation, analytics tools (ie. client survey), digital marketing (GTM, Leadfeeder, Google Ads and SEO), online presence (Linkedin and Facebook campaigns, new channels).
Key results
It was a successful outcome resulting in a greater online brand awareness and lead generation across the board.
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