Branding & acquisition

How do you renew employee engagement and motivate to perform?

Client profile: Palliative Care Australia | Industry: Medical association | Location: Canberra | Project date: 2021 | Target audience: Health professionals

Challenge

Palliative Care Australia was delivering their biennial Oceanic Palliative Care Conference virtually for the first time. They wanted to provide same value as in an in-person event to attract sponsors and attendees, and maintain a great ROI.

Solutions

  • Creation of a new and dedicated visual identity for the event (including logo and colour palette)
  • Design and implementation of assets for the event platform
  • Design of a 12 page sponsorship prospectus highlighting all the benefits for sponsors

Key results

The dedicated branding and new collateral translated and highlighted the value of the event to the sponsors and attendees, allowing to maintain the number of Sponsors and increase the number of attendees.

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