How do you improve lead quality and drive more consistent revenue with leaner resources?

Challenge

ENS had recently undergone a major business transformation following an acquisition. They needed to reposition the brand, improve lead quality, drive more consistent revenue, all with leaner internal resources and a more efficient setup.

Solutions:

I worked with ENS to deliver strategy, execution, and optimisation. My focus was on building a smarter, leaner marketing function that could scale with the business:

• Strategy & budgeting: developed a comprehensive marketing strategy aligned with the new business direction, including a practical budget and channel-specific plans.
• Content efficiency: introduced AI-powered workflows to streamline content production, cutting creation time by 80% and saving approx. $20K per year.
• Lead generation: increased leads by 82.5% through a mix of high-performing Google Ads (5.8x ROAS), content marketing, and a sharp focus on targeting decision-makers.
• Marketing automation: built automated lead nurturing journeys to increase engagement and support long-term conversion.
• Email relaunch: relaunched the monthly e-newsletter, improving content structure and targeting, achieving 33%+ open rates and 13.2% CTR.
• Website traffic: drove a 163% YoY increase in website visits via paid search and a staggering 49,000% traffic boost from email marketing.

Key results:

Within a year, ENS saw measurable growth and marketing performance gains:

• 15% increase in annual revenue driven by more consistent lead flow & conversion
• Marketing Efficiency Ratio of 11.5, reflecting high ROI on marketing spend
• Greater internal capacity, thanks to automation and AI adoption
• Stronger brand visibility across digital channels and renewed engagement from their target audience