Marketing Leadership for Business Transformation
Your situation is unique – your marketing should be too. Whether you’re undergoing internal changes (such as rapid growth, rebranding or acquisition) or seeking to boost brand awareness, attract more customers, or enhance the way people experience your brand, I offer tailored support that meets you where you are.
From one-off projects and hourly support to full strategy packages, The Marketing Touch is built for businesses that want expert marketing without the hassle of hiring full-time.
Need help with your business transition or your strategy, content, ads, lead generation, automation?
Let’s talk and see if we are the right fit:
In this call, we’ll unpack your current setup, goals and challenges. You’ll get fresh perspective and we’ll both know if it makes sense to work together. No pressure, just a valuable conversation.
I provide flexible, expert support to meet the specific challenges of business change.
Choose the option that fits your current need:
Project-Based Packages: End-to-End Solutions
Ideal for navigating a specific high-stakes transition with a clear outcome and timeline.
Transformation & Growth Packages:
The Rebrand Launch: A complete package to launch your new identity confidently. Includes strategy, messaging, internal alignment plans, and a phased external rollout to retain existing customers while attracting new ones.
Post-Acquisition Integration: A dedicated plan to merge two companies into one cohesive brand. Focuses on cultural alignment, unified messaging, and customer communication to protect revenue and retain talent.
Rapid Growth Scaling: A diagnostic and implementation package to fix your funnel. We’ll identify the bottleneck choking your growth (awareness, conversion, or retention) and build a system to scale smoothly.
Marketing Transformation Audit: A deep dive into your entire marketing function. I’ll assess strategy, tools, and processes and provide a prioritised blueprint for modernisation and efficiency.
Crisis Communications & Reputation Management: Navigate unforeseen challenges with confidence. I’ll develop your tailored crisis management plan, including scenario planning, approved messaging frameworks, and response protocols to protect your reputation and maintain trust when it matters most.
Hourly Support: Strategic Guidance & Execution
Ideal for targeted advice, overflow support, or specific tasks within a larger transformation.
You can engage me by the hour for expert guidance on tasks including:
Marketing Strategy & Planning: Develop a clear, actionable roadmap tied to business goals, especially during periods of change (includes timelines, budgets and KPIs).
Brand Identity & Positioning: Refine how your brand looks, sounds, and shows up to resonate with the right audience and stand out.
Ad Management: Set up, monitor, and optimise paid campaigns (Meta, LinkedIn) to drive growth during transition.
Content Creation: Design key assets, from flyers to articles, that support your strategic direction.
Lead Generation & Sales Support: Implement targeted tactics to attract and convert quality leads, even amid market changes.
Platform Optimisation: Map and build automated customer journeys in your CRM (HubSpot, Salesforce, Dynamics 365) to improve lead nurturing.
Process Streamlining: Identify and fix inefficiencies in your marketing workflows to support scaling or restructuring.
Agency Coordination: Act as your liaison with third-party providers (developers, SEO specialists) to keep projects aligned.